Off the Clock with Business Growth Coach, Jereshia Hawk
We’ve often heard from founders that running a business can be a 24-hour experience. Yet, lately, many of us are speaking out against the culture of hustle for a balance of our own. As women who wear many hats, how we spend every moment of the day matters.
For black women, time is precious, but we often forget that the time we spend outside of building our empires is just as important. In this ESSENCE.com series, we’ll get the inside scoop on how some of your favorite entrepreneurs and executives are spending time off the clock to refuel, refocus, and remember their northern stars.
Meet Jereshia Hawk, Business Growth Coach, San Diego, 31
The Detroit native always knew her calling was to help others, and today she’s helped hundreds of founders grow their businesses through her online group and one-on-one coaching program. Using the power of the internet, social media and other marketing tools, Jereshia Hawk spends her day working virtually with her clients and creating content around her marketing expertise for her 29,000 Instagram followers. “I am also always working on customer success and improving our program agenda, improving customer touchpoints and being customer obsessed to ensure we deliver what we promised the customer. when registering,” she explained.
The former engineer transformed her marketing savvy by specializing in high ticket sales, permission-based sales and premium priced offers. Now, her coaching business has reached $1.4 million in revenue, and as her business grows, so do the responsibilities she has. “I’m becoming the leader my business needs me to be beyond the solopreneur I’ve always been,” Hawk said. “Now my change is about how I coach my team to support clients and this leadership transition.” She now has three program coaches who were former clients and participants in her program. Hawk told us about this new season of upgrading and hiring employees while maintaining his round-the-clock routine.
Clear your energy to start the day.
One thing that helps Hawk start her day is focusing on her energy, and she does this by finding ways to vent it. Hawk started paying attention to her energy and when she was feeling high and low by tracking her using a timeline. “I started noticing patterns that normally about three weeks into the month my energy started to drop and I needed some level of recovery,” Hawk said.
To do this, she adds activities to her mornings. “How can I release all anxiety and release all energy before I start my day so that I don’t unwittingly transfer this baggage to my team or my clients? This is the priority,” she said. She mixes up her mornings each day, but incorporates journaling, walking, reading and, ironically, takes to social media to mindlessly scroll through her feeds. “I scroll through social media because it’s something for me that will normally stimulate creativity. I’ll see something, which will make me take a step back, and then post something on social media,” he said. she explains.
She plans her free time for the whole year.
As Hawk prepares for her business goals for the calendar year, she prioritizes her free time first. “When I plan for the next year, I get a huge black marker, I print out a calendar, and I black out all the dates that I’m going to take out before I plan anything for the company,” Hawk said. She makes sure to design her business around the lifestyle she wants to have. For the past three years, she has organized her schedule in this way and made sure not to make appointments on Mondays and Fridays. If there is a fifth week in a month, Hawk removes it. “I build a recovery cadence all year round instead of waiting until December to take a vacation,” she said. She compares the constant work of CEOs and business owners to athletes who enjoy long periods of rest after their season. Hawk thinks entrepreneurs need to plan for recovery over long periods of work. “I don’t want to see vacations as an escape from my life anymore. I want to see how I can design my week so that on the weekends I’m not completely exhausted,” she said.
Registration with herself as a business owner is important
“I will have a weekly meeting with myself the same way a manager might have a weekly meeting with their individual contributor,” she said. She uses these self-recordings as her “personal time” as a business owner to assess her own performance. She learned this technique in Ray Dalio’s Principles book series from an American investor. Hawk began documenting his thoughts around the following questions:
What lesson am I learning?
What insight do I have?
What fear am I overcoming?
What is the thing that I’m fighting with?
“I think it’s really important to how I come back to myself,” she explained.
Wellness retreats are her favorite getaways.
Hawk enjoys traveling with her girlfriends, her husband, and herself, and she loves weekend getaways and quick trips. However, she has an affinity for weeklong experiences at wellness resorts. “I like the high-end, really candle-friendly wellness centers because I don’t have to make any decisions. You go there, and they take care of you,” Hawk explained. Mii Amo, a destination spa in Sedona, Arizona, is her favorite retreat. Still, she looks forward to her next retirement at the Golden Door Resort & Spa in California.
She believes in unplugging.
As someone who spends a lot of time creating social media content and engaging on pages during the week, it might come as a surprise to know that Hawk goes offline on the weekends. “On weekends I clean up social media where I let my phone die on Fridays, and I don’t even charge it,” she said. Hawk goes completely off the grid and spends her time on the couch catching up on shows or exploring San Diego with her hubby. She puts away her work phone during the week and switches to her personal phone at night to separate her worlds.
Why is it important not to be on time?
“I have to separate my identity from the work I do in the world and who I am in the world,” Hawk said. With the help of therapy, Hawk learned the value of just being and that it’s not always about what she does. Working on this has helped her prioritize rest and recovery. “I feel like I’m discovering myself for the first time after unlearning a lot of the conditioning that was imposed on me or that I unwittingly imposed on myself,” she shared. She calls this stage of her life “dating” and enjoys the time she spends on herself outside of her job. “I’m in a season where I’m giving myself the childhood that I wish I had growing up. It’s one of the greatest gifts I’ve ever been able to give myself,” she shared with emotion.